Volume 6, Issue 4, August 2017, Page: 111-115
The Importance of Big Data Analytics in Business: A Case Study
Hiba Alsghaier, Computer Information Systems Department, Yarmouk University, Irbid, Jordan
Mohammed Akour, Software Engineering Department, Yarmouk University, Irbid, Jordan
Issa Shehabat, Management Information Department, Yarmouk University, Irbid, Jordan
Samah Aldiabat, Management Information Department, Yarmouk University, Irbid, Jordan
Received: Aug. 21, 2017;       Accepted: Sep. 5, 2017;       Published: Oct. 2, 2017
DOI: 10.11648/j.ajsea.20170604.12      View  2741      Downloads  148
Abstract
Companies all over the world try to get the benefits from accessing to information that is available in social media to improve their performance and increase their revenue, processing heterogeneous type of data to extract the valuable data is a problem that many organizations try to solve. One of the most important trends is in general known as “Big Data”, technology for Storing, Processing and analyzing data, companies are Managing data in order to use it in new levels and direct decision makers to make agile decisions in real time, Big Data trend have the capability to guide a revolutionary transformation in research, invention, and business marketing. In this research we highlight some aspects of Big Data and its importance on organizations' business performance and how companies can use the famous open source platform Hadoop to process data to gain the competitive advantage.
Keywords
Big Data, Big Data Analytics, Business Improvement, Hadoop, Data-Driven Companies
To cite this article
Hiba Alsghaier, Mohammed Akour, Issa Shehabat, Samah Aldiabat, The Importance of Big Data Analytics in Business: A Case Study, American Journal of Software Engineering and Applications. Vol. 6, No. 4, 2017, pp. 111-115. doi: 10.11648/j.ajsea.20170604.12
Copyright
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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